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They always ahead of the game and I have so much to learn from them. - Gary CurtisYes I Want To Start Ranking In The Next 15 Minutes! Live Stream Genius Can Run on Windows 7, 8, 8.1 or 10. Mac users must use Parallels or like software with Windows emulation to run Live Stream Genius. Live Stream Genius Has Loads of Powerful Features! This Mean Streaming Machine Is Fast and Easy To Use! You'll Learn How To Love Live Events! Manage Your Accounts with Ease! You will find all the functions you need to easily manage your accounts information in one simple to use interface!Our unique 'One Click Login' button to log into your YouTube account and channel with one simple click!Editing and removing an account is also just one click away.Adding new accounts is super easy as well. The software will confirm your account information with a live login and also grab your channel information. Project Management Just Can't Be Any Easier! We did it again! Project Management just couldn't be easier. Take a look at just a few of the features:One-Click technology to open the video for inspection in your default browser!One-Click technology for video project editing and removal.Intelligent Button Selection. The software just knows when you've streamed an event and shows you the correct selection automatically!Adding new projects is a breeze! Power Up Your Live Events! You'll find that we've held nothing back! Set just about every aspect about your Live Event.Your video title - supports multi-languageYour video description - supports multi-language and spintax to make cloned projects more unique!Your video tags - tagging is very important for rankabilityYour video category - select the right category for your videosYour video visibility - you can make your videos public, private or unlisted - there's hidden seo power here.Your video thumbnail - use thumbnails as a Call To Action in GoogleYour video file - select your pre-created .mp4 formatted video fileYour video's geolocation - insert the address for Boosted Local ListingsYour account settings - set the account and channel to where you want to post tooYour bumper settings - this is a powerful subscriber strategy! I am a huge fan of LSG. As far as ranking videos, I now have it tuned into a science. Besides doing the basic research ahead of time for Keywords, I simply load up LSG, add my videos, titles, tags, and descriptions. Punch the easy button and then hit the video URL with a little bit of VidPenguin power and "POOF" 1st page rankings on my targeted keywords. When you have the right thumbnail, title, video, and ranking on page 1, you can't be beat. Makes it fun again to do launch jacking and local marketing... Plus Michael Bowes and Frank Thomas are constantly improving the product and teaching video monetization strategies to go along with the 1,2,3, easy steps.Damon Nelson I will gladly give my testimonial about Live Stream Genius. When I first purchased this I was a bit skeptical and mainly because I had not heard of Michael and Frank in my online marketing space. After seeing how there support was and how the software worked to near perfection, I was totally on board with their concepts and attention to detail. They don't just want their software and strategies to be Ok, they want to go to the "top" in everything that they do. They are constantly evaluating and updating their software as needed. They also listen to their customers concerning how to make things even better. I have been using LSG for months, have never come close to a Youtube or Google slap (in my opinion), and am on board with basically anything that they come out with. I have a comfort level in using LSG and wouldn't even think of using other streaming software. First page results speak for themselves. They have me hooked and I want to personally thank them. I love Live Stream Genius!Leonardo Brokenbrough Just purchased LSG last month and in the middle of my first project with it. Local Contractor Niche in a fairly large city (population 400,000+, 600,000+ including suburbs). Set up my YT channel with siloed playlists for the main city and the 16 largest suburbs, of which the first 8 were streamed (the rest in the smaller suburbs will rank on their own with normal uploading after the first 80), so basically streamed 80 videos into the channel and then placed in the appropriate suburb playlist. The result - 75 of the 80 videos are ranking on page 1 for the top 10 keywords in each city. Most showed up there within an hour of streaming the video. The other 5 started on page 2. After streaming these I normally uploaded 30 more in the channel so far and all of those are on page 1. So, total of 110 videos with 105 on the first page for the 10 highest searched keywords for the niche in each city. Oh, and complete and total domination for every keyword targeted in YouTube.Dave Campbell That's Cool…But What Else Do I Get? You will not only get Live Stream Genius, but all these things too... Premium Membership You'll get access to our premiere membership site that is a part of Live Stream Genius.We not only discuss how to use this great tool, but we study strategies to build a strong YouTube presence and SEO strategies to boost your video rankings.Really what good is a tool without great tutorials and information? Private Facebook Group This is the place to hang out if you are looking for YouTube strategies that you can see our other members are sharing and using.Join us today and become a member of Live Stream Genius community! World Class Support No software is any good without world class support! We have a dedicated support team to handle your questions and issues.Plus our programmers are native to North America, so you can depend on fast changes and great running software! Deals For You We are working on making the links to other software for video marketers like you. We will forward specials and functionality to save you time and money.Plus we show you the best supporting software to use to further boost your efforts and profits in video marketing! Try Live Stream Genius For 30 Days Risk Free!We are so confident that you will absolutely love Live Stream Genius Std that we are offering a full 30-Day, no questions asked, money-back guarantee! We take all the risk so you don't have to... LSG is one of the best pieces of software I have purchased as a newbie learning the IM space.. I started out learning about video marketing for local businesses, purchased alot of "shinny objects" and this by far exceeds them all for ranking and power. The team Frank Thomas + Michael Bowes are on the ball.. These guys rock.. They always ahead of the game and I have so much to learn from them. I have a eCommerce business selling products on Amazon, and now promote my products on Google page one every time.. Currently building the Local business marketing platform as I know how to use the software, I will surely cream the clients.. LSG Team, are GENIUSES!!!Gary Curtis I cannot say enough about this software and the support behind it. I've already seen a couple of upgrades that enhanced the software and when I had an issue early in using it I contacted support then got an email and phone call from the programmer himself. I use this for my "local" clients around the Country and am able to dominate not just YouTube for their keywords, but rank on page one of Google for thier main buyer terms ! I am getting fantastic referrals from current clients which is the ultimate measure of its success. This software will automate uploading front page videos while you sleep! Does it require some effort? Yes, but once you've set up a campaign you can walk away knowing your videos will be popping up all over the SERPs.Terry Power O...M....G!!! Guys, Frank Thomas and Michael Bowes, I can imagine you receive testimonials like this all the time, but please let me share my experience with your software. My internet conection SUCKS! And I mean that :) But even with those sad stats, I said to myself: "Try it anyways!" After installing it, adding my YT account and making sure I had all my parameters in line with your guidelines, I started streaming my very first Live event. For a medium competitive keyword: "_profesion_ in _city_" Aaaand... In Spanish :) Well... After anxiously waiting for the entire process to finish, I decided to track the final result immediately. The result?? Position #25 after just 5 minutes!! :D Now... - Is this a glamorous Page 1 result after the first try?? No. - Does this ranking means THE WORLD to me?? Heck Yeah!! And here's why: I've been an Affiliate SEO since 2012. I started uploading videos targeting Low Competitive keywords in order to make commissions AND... In my experience... I got my videos to rank in a ratio of 1 to 5. Meaning, for each 5 videos that I uploaded, I got 1 video ranked on Google (anywhere on Google). From 2012 to 2017... I've "lost" a lot of good campaigns because my other 4 videos didn't rank on Google at all. It's my personal experience (with the type of videos I create and with my own strategy) that once my video ranks as "n/f" (not found) on Google, it's 99% likely it won't get ranked EVER. Even if I send it the most powerful PBN links I can have, or tons of backlinks... That video won't rank on Google. The video MUST HAVE ranked somewhere on Google at the begining, and if it doesn't... If after 1-2 weeks that video hasn't ranked ANYWHERE on Google... It won't rank at all later. So you can imagine MY HAPPINESS :) after seeing that just with a couple of buttons... My video just got ranked... And on Page 3!! Thank you so much Frank and Michael for having created this beatiful piece of engineering and THANK YOU for having changed for the best my youtube seo results for the rest of 2017 (and beyond...) Now... I HAVE the YT Power!!Jorge Luis You'll love this, a friend deleted a gmail account of mine and it wiped my entire YouTube channel I had plugged into all this LOL thanks to live stream genius and the settings though I had it all back up on a new channel in like 12 hoursBenjamin Jacques When it comes to marketing I like to think out of the box and that often means long tail easy to rank keywords. I love that fact that no one wants to try and rank for a keyword with an average of just 10 people a month looking at it, but I do. Because with LSG, I can rank my video on these pages in hours. Now imagine trying to rank a keyword that has 100,000 search a month, thats going to be pretty tough, but with LSG I can use one video and rank it on 10,000 long tail keywords very, very easily, and at 10 people per month per keywords there is my 100,000 whammoDavid Poole You Get A Two Computer License for Live Stream Genius Standard! You will be shocked at how quickly your videos will be ranked! Our customers literally have 1,000's of front page video rankings that help them make some serious cash! One Time Payment You Get A Two Computer License for Live Stream Genius Standard!Plus you get a full year of software updates!Live Stream Genius Can Run on Windows 7, 8, 8.1 or 10. Mac users must use Parallels or like software with Windows emulation to run Live Stream This Is A Limited Timed Offer And Could Close At Any Time. Be Sure To Act Today! Frequently Asked Questions & Answers Why do Live Events Get Such A Boost? Right now, Google is favoring Live Events because they are considered 'Live', thus news worthy. If you want your Live Event streamed video to keep their rankings, we show you techniques to do just that.Plus there is a multitude of ways to use Live Events that will literally blow your mind. We disclose all that we learn to our inner circle on the Live Stream Genius membership site, that is part of your purchase! How Long Are You Going To Support Live Stream Genius? We've been going strong now for over two years and we don't see an end in sight! But when you purchase a license for Live Stream Genius as a one time price, you get updates for 1 full year on Standard edition but your license doesn't expire (future updates can be purchased at a low price). Can I stream video with Live Stream Genius with my home internet connection? Absolutely! We actually recommend that you save your money on a separate virtual server (VPS) account that will normally cost you $50 or more per month! If you have an internet service that is at least 1mbps upload speed, you can stream at 480p. If you have 3mbps upload speed, you can easily stream at 720p. Finally, if you have a 5mbps or higher upload speed, you can stream at 1080p.Just note that higher stream resolutions do require a quad core processor type computer.You are not limited like other video streaming products! Why can't I just upload my videos to YouTube? You certainly can still do this. But you do loose the benefit that Google gives Live Events. It seems that Google treats Live Events as news worthy and thus give almost immediate boosts in ranking.If you are looking for any white-hat advantage to boost your video rankings, you need to stream your videos using Live Events and Live Stream Genius makes it dead easy! What operating systems will Live Stream Genius Basic work on? Live Stream Genius is native to the Microsoft Windows® platform. It can be run on Windows Server, Windows 7, 8, 8.1 and 10. For streaming in HD, it's recommended that your computer be a quad-core CPU with at least 4GB of memory.It can also be run on Mac platforms using Windows simulation through Parallels or like product.
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Lộc Phát hoiangardenvillas/ Loc Phat Villa Hoi An is run by Mrs. Linh, whose husband’s family has lived on the property for four generations over the last century. It’s named after her sons, Loc (Luck) And Phat (Development). And of course, not to be outshone, when their daughter Crystal was born in 2013, they named the restaurant after her. Linh’s roots stretch back to a small fishing village near Hoi An. Linh says to have established the first professional homestay in Hoi An. The skills she perfected during the years she worked in the hospitality industry prior to establishing Loc Phat, are visible in the excellent day to day operation of the Homestay-Villa. Stay at Loc Phat and you will notice the family’s impact on every aspect of life. Linh’s children, nieces, and nephews play outside, Linh’s father-in-law stands aged and smiling as security, her sister greets you at the reception desk, her cousin serves you a complimentary breakfast, and Linh’s aunt cleans your room. At Loc Phat, we welcome you to our extended family. ”We respect everything we have, because we are very lucky to have it. Loc Phat is more than just a business for our family, it’s a way of life,” says Mrs. Linh. The Homestay-Villa has recently added brand new buildings to its complex, so visitors no longer live within Linh’s home. You have your own beautiful modern private rooms to retire to, all built around a tranquil garden. However, interaction with the family is still a large part of the experience, and any guest who wishes to sit down for a chat or simply observe is greeted with open arms and a smile. Linh is an intrepid and well versed cook. Often exhibiting her skills for the dinners is something Linh enjoys. Cooking classes are offered by Linh to both Loc Phat guests as well as to people outside the Villa. Classes include the famous Hoi An Cao Lau noodles (made from a secret recipe that is known to only one family in Hoi An), green mango salad, fresh spring rolls, and the famous Hoi An pancakes. Linh takes great pleasure in talking with guests. She spends hours interacting with anyone who has a question or is curious about the Hoi An way of life. Linh will organize any manner of outings for her visitors, from excursions to a lantern making shop, a trip to a local market for ingredients used in the cooking class, or mundane things like arranging taxi service to the airport. Loc Phat Villa Hoi An likes to give back to the community. Every year Linh and her husband, Quoc, sponsor the education of two children, one from Linh’s fishing village and one from Hoi An. Since there is no such thing as a free public school system in Vietnam many children, especially the third or fourth born in any family, are in danger of missing out on a formal education. Linh was one of only five children to go to school in her village, giving her deep empathy for the plight of uneducated children in the region. In addition, Loc Phat gives away a bicycle to one lucky child at the end of every year. If you haven’t already gathered, Loc Phat Villa Hoi An, and the family living there and operating it will offer you a family-friendly stay in Hoi An. If you want to experience an authentic slice of Vietnamese life within Hoi An City, book a stay at Loc Phat. You will be welcomed to the family with big smiles and open arms. We thank you for choosing Loc Phat for your stay in Hoi An.
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Tech Zone 24 – Just another WordPress site While browsing the internet I came accross an amazing article from Semrush that I would like to share with you. If you enjoy this article then you can visit the original article using the link to the bottom of this page. You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words? What’s funny is, I have done it all. I’ve even tested out adding custom images and illustrations to these in-depth articles to see if that helps. And of course, I tested if having one super long page with tens of thousands of words or having multiple pages with 4,000 or 5,000 words is better. So, what do you think? How in-depth should your content be? Well, let’s first look at my first marketing blog, Quick Sprout. Short articles don’t rank well With Quick Sprout, it started off just like any normal blog. I would write 500 to 1,000-word blog posts and Google loved me. Just look at my traffic during January 2011. As you can see, I had a whopping 67,038 unique visitors. That’s not too bad. Even with the content being short, it did fairly well on Google over the years. But over time, more marketing blogs started to pop up, competition increased, and I had no choice but to write more detailed content. I started writing posts that were anywhere from 1,000 to a few thousand words. When I started to do that, I was able to rapidly grow my traffic from 67,038 to 115,759 in one year. That’s a 72.67% increase in traffic in just 1 year. It was one of my best years, and all I had to do was write longer content. So naturally, I kept up with the trend and continually focused on longer content. But as the competition kept increasing, my traffic started to stagnate, even though I was producing in-depth content. Here are my traffic stats for November 2012 on Quick Sprout. I understand that Thanksgiving takes place in November, hence traffic wasn’t as high as it could be. But still, there really wasn’t any growth from January to November of 2012. In other words, writing in-depth content that was a few thousand words max wasn’t working out. So what next? Well, my traffic had plateaued. I had to figure something else out. Writing longer, more in-depth content had helped me before… so I thought, why not try the 10x formula. I decided to create content 10 times longer, better, and more in-depth than everyone else. I was going to the extreme because I knew it would reduce the chance of others copying me. Plus, I was hoping that you would love it as a reader. So, on January 24, 2013, I released my first in-depth guide. It was called The Advanced Guide to SEO. It was so in-depth that it could have been a book. Literally! Heck, some say it was even better than a book as I paid someone for custom illustration work. Now let’s look at the traffic stats for January 2013 when I published the guide. As you can see my traffic really started to climb again. I went from 112,681 visitors in November to 244,923 visitors in January. Within 2 months I grew my traffic by 117%. That’s crazy!!!! The only difference: I was creating content that was so in-depth that no one else dared to copy to me (at that time). Sure, some tried and a few were able to create some great content, but it wasn’t like hundreds of competing in-depth guides were coming out each year. Not even close! Now, when I published the guide I broke it down into multiple chapters like a book because when I tested out making it one long page, it loaded so slow that the user experience was terrible. Nonetheless, the strategy was effective. So what did I do next? I created 12 in-depth guides I partnered up with other marketers and created over 280,000 words of marketing content. I picked every major subject… from online marketing to landing pages to growth hacking. I did whatever I could to generate the most traffic within the digital marketing space. It took a lot of time and money to create all 12 of these guides, but it was worth it. By January of 2014, my traffic had reached all-time highs. I was generating 378,434 visitors a month. That’s a lot for a personal blog on marketing. Heck, that’s a lot for any blog. In other words, writing 10x content that was super in-depth worked really well. Even when I stopped producing guides, my traffic, continually rose. Here’s my traffic in January 2015: And here’s January 2016 for Quick Sprout: But over time something happened. My traffic didn’t keep growing. And it didn’t stay flat either… it started to drop. In 2017, my traffic dropped for the first time. It went from 518,068 monthly visitors to 451,485. It wasn’t a huge drop, but it was a drop. And in 2018 my traffic dropped even more: I saw a huge drop in 2018. Traffic went down to just 297,251 monthly visitors. And sure, part of that is because I shifted my focus to NeilPatel.com, which has become the main place I blog now. But it’s largely that I learned something new when building up NeilPatel.com. Longer isn’t always better Similar to Quick Sprout, I have in-depth guides on NeilPatel.com. I have guides on online marketing, SEO, Google ads, Facebook ads, and the list goes on and on. If you happened to click on any of the guides above you’ll notice that they are drastically different than the ones on Quick Sprout. Here are the main differences: No fancy design – I found with the Quick Sprout experience, people love the fancy designs, but over time content gets old and outdated. To update content when there are so many custom illustrations is tough, which means you probably won’t update it as often as you should. This causes traffic to go down over time because people want to read up-to-date and relevant information. Shorter and to the point – I’ve found that you don’t need super in-depth content. The guides on NeilPatel.com rank in similar positions on Google and cap out at around 10,000 words. They are still in-depth, but I found that after 10,000 or so words there are diminishing returns. Now let’s look at the stats. Here’s the traffic to the advanced SEO guide on Quick Sprout over the last 30 days: Over 7,842 unique pageviews. There are tons of chapters and as you can see people are going through all of them. And now let’s look at the NeilPatel.com SEO guide: I spent a lot less time, energy, and money creating the guide on NeilPatel.com, yet it receives 17,442 unique pageviews per month, which is more than the Quick Sprout guide. That’s a 122% difference! But how is that possible? I know what you are thinking. Google wants people to create higher quality content that benefits people. So how is it that the NeilPatel.com one ranks higher. Is it because of backlinks? Well, the guide on Quick Sprout has 850 referring domains: And the NeilPatel.com has 831 referring domains: Plus, they have similar URL ratings and domain ratings according to Ahrefs so that can’t be it. So, what gives? Google is a machine. It doesn’t think with emotions, it uses logic. While we as a user look at the guide on Quick Sprout and think that it looks better and is more in-depth, Google focuses on the facts. See, Google doesn’t determine if one article is better than another by asking people for their opinion. Instead, they look at the data. For example, they can look at the following metrics: Time on site – which content piece has a better time on site? Bounce rate – which content piece has the lowest bounce rate? Back button – does the article solve all of the visitors’ questions and concerns? So much so they visitor doesn’t have to hit the back button and go back to Google to find another web page? And those are just a few things that Google looks at from their 200+ ranking factors. Because of this, I took a different approach to NeilPatel.com, which is why my traffic has continually gone up over time. Instead of using opinion and spending tons of energy creating content that I think is amazing, I decided to let Google guide me. With NeilPatel.com, my articles range from 2,000 to 3,000 words. I’ve tried articles with 5,000+ words, but there is no guarantee that the more in-depth content will generate more traffic or that users will love it. Now to clarify, I’m not trying to be lazy. Instead, I’m trying to create amazing content while being short and to the point. I want to be efficient with both my time and your time while still delivering immense value. Here’s the process I use to ensure I am not writing tons of content that people don’t want to read. Be data driven Because there is no guarantee that an article or blog post will do well, I focus on writing amazing content that is 2,000 to 3,000-words long. I stick within that region because it is short enough where you will read it and long enough that I can go in-depth enough to provide value. Once I release a handful of articles, I then look to see which ones you prefer based on social shares and search traffic. Now that I have a list of articles that are doing somewhat well, I log into Google Search Console and find those URLs. You can find a list of URLs within Google Search Console by clicking on “Search Traffic” and then “Search Analytics”. You’ll see a screen load that looks something like this: From there you’ll want to click on the “pages” button. You should be looking at a screen that looks similar to this: Find the pages that are gaining traction based on total search traffic and social shares and then click on them (you can input URLs into Shared Count to find out social sharing data). Once you click on the URL, you’ll want to select the “Queries” icon to see which search terms people are finding that article from. Now go back to your article and make it more in-depth. And when I say in-depth, I am not talking about word count like I used to focus on at Quick Sprout. Instead, I am talking depth… did the article cover everything that the user was looking for? If you can cover everything in 3,000 words then you are good. If not, you’ll have to make it longer. The way you do this is by seeing which search queries people are using to find your articles (like in the screenshot above). Keep in mind that people aren’t searching Google in a deliberate effort to land on your site… people use Google because they are looking for a solution to their problem. Think of those queries that Google Search Console is showing you as “questions” people have. If your article is in-depth enough to answer all of those questions, then you have done a good job. If not, you’ll have to go more in-depth. In essence, you are adding more words to your article, but you aren’t adding fluff. You’re not keyword stuffing either. You are simply making sure to cover all aspects of the subject within your article. This is how you write in-depth articles and not waste your time (or money) on word count. And that’s how I grew NeilPatel.com without writing too many unnecessary words. Conclusion If you are writing 10,000-word articles you are wasting your time. Heck, even articles over 5,000 words could be wasting your time if you are only going after as many words as possible and adding tons of fluff along the way. You don’t know what people want to read. You’re just taking a guess. The best approach is to write content that is amazing and within the 2,000 word to 3,000-word range. Once you publish the content, give it a few months and then look at search traffic as well as social sharing data to see what people love. Take those articles and invest more resources into making them better and ultimately more in-depth (in terms of quality and information, not word count). The last thing you want to do is write in-depth articles on subjects that very few people care about. Just look at the Advanced Guide to SEO on Quick Sprout… I made an obvious mistake. I made it super in-depth on “advanced SEO”. But when you search Google for the term “SEO” and you scroll to the bottom to see related queries you see this… People are looking for the basics of SEO, not advanced SEO information. In Conclusion If you would certainly such as to check out even more short articles on search engine optimization after that feel cost-free to search our various other articles. We have many more curated write-ups from semrush as well as I wish you delight in reading them. link to original source
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Temple Emanu-El | Nevada's oldest Jewish congregation This week's Parsha: Vayetse – the 7th weekly Torah portion in the annual Jewish cycle of Torah reading. This week's parsha is about Jacob and begins with the words, "vayetze ya yakov," meaning Jacob departed. Jacob left Bersheba and set out for Charan. This is a very rich and complex parsha which has been discussed, dissected and debated by rabbinical experts for eons. Starting with: why really, did Jacob leave – and was it true that GOD would bring him back as was promised? If so, why and when? The Rabbis debate why Jacob left. We read that Jacob had "stolen" the birthright of his older twin Esau, so was this a banishment? Some commentators say his mother sent him away and used the excuse that she didn't want him to marry a Caananite woman. But, was she sending him away to save him from some punishment? By contrast, commentator Rabbi Warhaftig says that Jacob left his home to honor the wishes of his father, and out of fear of his brother Esau, who might kill him for the "stealing" of said birthright. So, perhaps Jacob had to leave Bersheba in order to honor the wishes of both his parents. According to the first great Talmudic commentator Rashi: "When a righteous man leaves a place, it makes a mark." We can debate the virtues of Jacob at the time he left, but his departure certainly made a mark on his parents, as it does with most parents when their children leave home. So, was it simply time for him to "leave the nest" and learn fly on his own? Let me read you this portion: "Jacob left Bersheba and set out for Charan. He came upon a certain place and stopped for the night, for the sun had set. And the LORD was standing beside him and He said, 'I am the Lord, the God of your father Abraham and the God of Isaac; the ground on which you are lying I will assign to you and to your offspring. Your descendants shall be as the dust of the earth; you shall spread out to the west and to the east, to the north and to the south. All the families of the earth shall bless themselves by you and your descendants. Remember, I am with you: I will protect you wherever you go and will bring you back to this land. I will not leave you until I have done what I have promised you.'" So, Jacob left first as a fugitive, but then GOD spoke with him, gave him this blessing, and then every place was equally good for him. That is fortuitous, because I think Jacob had work to do. On himself. I believe Jacob had to leave his family in order to mature into a more virtuous person, indeed a "mensch" before he could return home and fulfill the destiny that GOD described for him. Psychologists tell us that the role of our parents is to give us both roots and wings. Jacob was rooted in his home, but when his parents pushed him out of the nest, he was then forced to grow the wings that would develop into his maturing. He had to grow, learn, suffer, and take risks on this journey. His character needed to be tested and refined, his personality molded and transformed, in order to return as a mature person. And boy was Jacob tested! Do some of us need to leave in order to return? Do these life journeys of exploration and even rebellion, lead to discovery and a "return to roots? " Are they one-way trips – or, can they include a round trip ticket, as GOD promised Jacob? So Jacob needed to mature. What is maturity and how does it happen? According to the Torah and Rabbi Dr. Tzvi Hersh Weinreb., an ordained rabbi and psychotherapist, maturity can be associated with the wisdom gained from experience over time, with the development of an approach to life which is practical, informed, and wise. Parshat Vayetze gives us the opportunity to read about the maturation of our patriarch Jacob through two big dreams. Jacob's first dream envisions a ladder firmly rooted into the earth but extending heavenwards. This dream is a majestic glimpse of infinite possibilities, a grand imaginative symbol of the relations between man and God. But then, Jacob gets busy with mundane affairs, "scorched by heat all day, and freezing at night." Jacob is busy with business, with profit, with material matters, dealing with deceit and disappointment at many turns. Later Jacob dreams again, but this dream is much more practical. He see goats mating "with the flock which were streaked, speckled, and mottled." This dream gives Jacob ideas on how to enhance the business of goat breeding and it ultimately works very well. In this second dream, the angels tells Jacob it is now time to "leave this land and return to his native land." It is time for him to become mature in one sense. It is time for him to reclaim his first dream and to do all he can to make that dream real. He learns that he must not surrender to just mundane dreams, abandoning old ideals. He learns he can return to dream of his youth. He also learns that not only can he go home again, he must go home again! A return to roots, I ask? This is the eternal lesson for the Jewish people. According to Rabbi Weinreb, the dreams of the diaspora are apt to be mundane and shortsighted but the dreams of the Land of Israel are noble dreams, exalted dreams, and dreams which ultimately connect us to heaven. The Land of Israel is the land of our dreams and it is also our home and roots. Jacob's dream comes true. God told him he would return and that that place would be Israel. In 1948 the land of Israel declares itself a state and a home, a safe haven for all Jews seeking refuge. What is particularly interesting to me is that that was 70 years ago. Seventy, which has the number seven in it, is an important number to Jews, with both noble and mystical implications. According to the Tanakh, "the days of our years are three score years and ten (70), or if reason of strength, four score years (80)… and it is speedily gone, and we fly away." At 70, Benjamin Franklin was helping to draft the U.S. Constitution. Winston Churchill was 70 years old in 1945 when he led the United Kingdom to victory in World War II. Israel's Golda Meir became prime minister of Israel at age 70. So, at 70 years for a person, there should be some maturity, plus the opportunity to stop the daily rigors of work, start to focus on other opportunities and reclaim some of the dreams of our youth. It does not mean the departure of life, if we are lucky, but of the beginning of a new chapter in life. A re-rooting. As with Israel, I was also born in 1948 and turn 70 this week. Jacob's journey has reminded me a bit of mine. I didn't physically leave home until after college, but I left earlier in other ways. In my youth, I didn't like being Jewish. For me, it was all about what we could not do, eat, look like, enjoy. My mother was reared Orthodox in NYC and told us horrible stories of how difficult it was being Jewish there. As a child, her older sister, my tante Millie was hit on the back of her head with a hammer by a kid who called her a "dirty Jew." I watched for the rest of her years how my aunt lived with blindness and a whole host of other maladies brought on by this attack. Who, I asked myself, would want to be Jewish? We here in Reno Nevada (and before that in northern California) did not have much of a Jewish community. So I, as the eldest child in the family, felt singled out in school and in the neighborhood. We didn't get to celebrate Christmas (even though one XMAS eve my sister and I put out stockings anyway, hoping for Santa. It didn't happen.) It was embarrassing to be hauled out of school the first two days of Rosh Hashana and on Yom Kippur. We had to observe and fast. I do remember my mother making us stay in the car with her one Yom Kippur afternoon, however, as she listened to the World Series to see how her beloved Yankees were doing. We were sworn to secrecy. Not sure if it was about doing this on Yom Kippur or that she was rooting for the Yankees. Vayetze – I departed. There are different ways to depart – geographically, as Jacob did, and as the Amish kids do, for example. They leave at age 18 for a year to explore the world of the Others. Some return and some do not. It's an anguishing year for their frightened parents. Yet other youth depart by rebelling from their family's beliefs, values, and customs. That's more of how I departed. At the age of about 17, when I started college, I rejected my Jewish birthright, and left my parents' world to explore the world outside Judaism. I can only imagine my parents' fear and confusion, and I vividly remember huge, loud ugly family arguments. Who would choose to be Jewish, I would repeatedly ask myself. I was learning to grow wings and fly in other directions, I guess. Life went on. Until recently, I worked very hard as a single mother, self-employed, trying to help my friends and community, taking care of my parents when that time came, and working through many mundane things. Important things. Busy things. But giving little time for self- or life-reflection or thoughts about religion or Judaism. Like with Jacob, my work was "scorched by day and freezing by night." Well, not literally, but figuratively. And then things changed. I aged to the point where I could stop working at that level and could start to reap a bit of what I had sown, a maturation of a sort. What a blessing! Many people don't get to live this long or get to this point of freedom and comfort. It is now a time for gratitude and for reflection. And maybe something else. Perhaps it is a time to return home. A time to look back at the dreams of my youth and get them fulfilled. A time to achieve both levels of maturity, according to Rabbi Weinreb. A time to reclaim my birthright and return to certain things. We learn in Torah about the cycles of life, and when we leave some thing or some place, and then return, we are not the same as when we left. This cycle is more like a spiral which winds around an axis, like ivy growing up a tree. Its radius may be constant or not. Maybe our birthright acts like this axis, around which we can grow and change, leave and return. Kind of like a twisting, ascending ladder? On this journey around our axis, do we sometimes have to move backward in order to move forward? Going backwards might give us time to expand our knowledge and experiences, like Jacob did, and allow us to return more mature, experienced, and eager to get back to our core. Jacob knew he would be returning home. I did not. So what does this parsha mean for so many Jews who have left their roots and given up their birthrights? Like for me, maybe it is never too late to get back to their core. Israel certainly is a symbol of such return – to a homeland and a way of life. But for us Jews not in Israel, right here in the U.S., it means we need to find other ways to reconnect to our Jewish cores and reclaim our birthrights. It is not easy being Jews here and with the growing anti-Semitism locally and worldwide, it might even be dangerous. But there is great beauty in reclaiming. It means there has been thought and study and certain decision-making not required of us when we were children. I think there is a place for Jews like me, maybe like you, who are trying to reclaim their birthright and forge a Jewish life which honors and respects our traditions and purpose. We were "given" the 10 Commandments but with that (and many other commandments) we were given many responsibilities. We Jews deal with a number of mitzvahs. A mitzvah is both a commandment and a good deed. I love that dual meaning. I am suggesting that we as Jews work harder to be role models of civility and citizenship in this contentious world. We should honor our mitzvahs by being more mindful of what we think, do, speak and eat. We should be more grateful for all the beauty in our world and give thanks for all our gifts. We should be as generous as we can, in whatever ways we can, whether it be with money, time, or simply listening. According to the Dalai Lama, happiness comes from compassion, and when we are compassionate we turn from takers to givers. I also believe we should speak up against that which is evil, ugly, unfair, and cruel. We need to do mitzvahs by taking great care of our children, our friends and family, our communities and our environment. What a grand mark we would be making then! And lastly, we as Jews should be more accepting of other Jews and the variety of ways they choose to be Jews. When I was in Israel many years ago, I saw that Jews of all kinds live together, because they have a purpose that overrides their differences: survival. There are orthodox and ultra-orthodox Jews and there are also holocaust-surviving Jews who are actually atheists. Yes they argue and disagree, but they still know who they are and what their core is. Like in Israel, we Jews here need to accept the differences among ourselves. Rabbi Fasman tells us that when it comes down to it, Jews around the world and across time are just one big family. One big dysfunctional family. We need to both endure and embrace those big family dinners with the crazy sister and the drunken uncle. I have become very proud of my heritage – and very grateful I don't actually have to convert! Simply because of my birthright, I was born Jewish, and aren't I lucky. Yes, I get to be Jewish. I get to struggle with God, which is the definition of the word Israel, and something which I do regularly. I get to doubt the existence of God, wonder about what, if anything is His role and meaning. I get to yell at him when bad things happen to good people, but mostly I get to thank him regularly for all that is beautiful and magical in my life. My gratitude is huge. I have many people to thank for putting up with me on my journey, some for many years, and some for a shorter time. My teachers and friends have been loving and patient and have successfully hidden their rolled eyes with some of my Hebrew struggles. Like Jacob, maybe I had to depart my roots, "fly the coop," and build some wings in order to mature enough to come home. Maybe that is the responsibility for all of us Jews. So, to mommy and daddy, I hope I have made you proud. May you rest in peace, knowing you did what you could to give me roots and wings – and please know: "Ahni babayit." "Ich bin zu hoize." I just might be home.
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